The measurement to figure out if the content was useful is called time on site (or sometimes time on page). Suppose the user returns to the search results after a few seconds? In that case, the search engine will conclude that the result did not align with the user’s initial search query and may display that page with reduced frequency or at a lower position in the search results.

Engaging your audience and encouraging them to spend more time on your website is essential for improving your SEO rankings. The longer visitors stay on your site, the more opportunities they have to explore your content, interact with your brand, and convert into valuable leads or customers.

We will explore proven strategies and techniques to captivate your audience and make your website a must-visit destination. Slight spoiler alert: You’re reading this post on Riddle’s blog so we’ll be sharing how our quiz maker makes it easy to create ‘sticky’ / high time on site content like quizzes and personality tests.

So, whether you are an e-commerce site, a news outlet, or a service provider, increasing time on site is vital to your success. Get ready to uncover the secrets that will transform your website and maximize your SEO potential. Let’s dive in and take your website engagement to new heights!

Take this quiz to test your basic SEO knowledge

What is time on site?

Time on site, also referred to as average session duration or average time on page, is a metric that gauges the duration of a user’s engagement with a website or a specific page within that website. This is calculated by dividing the total time spent on the website or page by the number of sessions or page views.

This metric offers valuable insights into the level of engagement and interest demonstrated by visitors to your content and website. A high time on site indicates that users are engaging with your content, navigating your website easily, and spending significant time exploring your offerings. On the flip side, a low time on site may indicate that users quickly leave your website, need help finding the information they are seeking, or are uninterested in the content you are presenting.

Time on site can vary depending on the type of website and the user’s intent. For instance, a news or media website may have a higher average time on site due to users engaging with long-form articles and videos. In contrast, an e-commerce site may have a lower average time on site as users quickly navigate to find and purchase the products they need.

Understanding the typical time on site for your industry and comparing your website’s performance to industry benchmarks can help you identify areas for improvement and set realistic goals for increasing engagement.

In 2025, dwell time is still highly important for organic search – one study showed that getting a 20% lift in time on site resulted in a 5% across the board ranking boost. Doubling dwell time more than tripled that – with an 18% lift.

The importance of increasing time on site

In the digital age, where attention spans are dwindling and competition for user engagement is fierce, visitors’ time on your website has become a critical metric for success. Increasing time on site is more than just retaining users on your platform for an extended period.

It is a core strategy for enhancing engagement, optimizing search engine results, and ultimately driving increased conversions and revenue for your business. The longer a user remains on your website, the greater the opportunity to engage them, showcase your products or services, and nurture them through the sales funnel.

Users spending more time on your site are more likely to explore multiple pages, engage with your content, and develop a stronger connection with your brand. This increased engagement can result in higher conversion rates, as users who are invested in your content are more likely to take desired actions, such as making a purchase, signing up for a newsletter, or filling out a contact form.

Moreover, time on site is a significant factor in search engine algorithms. Google and other major search engines utilize dwell time, defined as the amount of time a user spends on a page after clicking on a search result, as a signal of the relevance and quality of your content. The more time users spend on your pages, the more search engines will recognize your website as a valuable and authoritative resource, which can lead to higher search engine rankings and increased organic traffic. By optimizing for increased time on site, you can enhance the user experience and improve your overall SEO performance, driving more qualified leads and potential customers to your business.

What strategies can be employed to increase time on site?

The most effective way to increase time on site is to provide users with the exact content they are searching for. If you can achieve this consistently, you will eventually achieve a top-three position in Google. However, providing the optimal content to every user immediately is challenging, particularly given the limited attention span of the typical internet user. The two most effective methods for retaining readers on your site are:

1. Displaying a brief video.
2. Inviting engagement through a challenge, such as a quiz, poll, or personality test. 

Video content is highly effective. Readers already spend considerable time scrolling through social media platforms such as TikTok or Instagram and are used to consuming short videos. However, creating a video requires high expertise and time investment. An unprofessional video will have a detrimental impact on your time on site.

Quizzes are an excellent way to engage readers. They have been used to entertain readers for decades, long before the advent of the internet. If you are old enough to remember paper magazines, you may recall the many quizzes or personality tests they had at the end of each issue. Readers would calculate their results by counting how often they selected answers a), b), or c). Creating a quiz in minutes is now also possible using Riddle.com’s A.I. tools.

Create a quiz that fits the topic of your page content and make it 5 to 8 questions long. The questions should not be too complicated or frustrate users but still challenging enough to keep them reading and answering.

Quizzes increase time on site by 3 minutes

We have conducted studies and interviewed our customers about how a quiz affects the time spent on a web page. The BBC tells us that adding a quiz to an article increases the time on site to 3 minutes and 45 seconds. The average time a reader spends on any web page across the internet is 54 seconds, according to a study cited by Hubspot.

Based on our data the time on site increase by adding a quiz is from 0:54 to 3:56 minutes – a 421% increase. You can find our sources for these numbers in our annual quiz marketing report.

If you cannot find the time or suitable topics for a quiz, you can also add a quick poll to every page. While polls do not increase time on site as much as quizzes or personality tests, they will get people to interact and also take a few seconds to study how other people have voted in the poll.

You can also find inspiration in our guide ‘143 proven quiz titles your audience will love’ – full of excellent tips and best practices around crafting compelling titles that work.

Monitoring and improving time on site

To ensure your website is performing optimally, it is crucial to have a comprehensive system in place to measure and track time on site. It is advisable to employ web analytics tools, such as Google Analytics, to collect and analyze data about user engagement and behavior on your website.

Monitor key performance indicators related to time on site, including average session duration, pages per session, and bounce rate. These metrics should be analyzed across different pages, content types, and user segments to identify areas of strength and opportunities for improvement.

For instance, you may discover that specific blog posts or product pages have considerably longer average time on site than others, which can provide valuable insights into the content and features that resonate most with your audience.

Furthermore, establish benchmarks and objectives for enhancing time on site and consistently assess your progress. This will assist you in evaluating the efficacy of your engagement-boosting strategies and making well-informed decisions about future website optimizations.

But remember… improving time on site is a continuous project.

Continuously refine your approach based on the data and insights you gather. By being prepared to test and iterate, you can identify the most effective ways to increase time on site and drive superior overall website performance.

Further reading

Definition of time on site and why it is essential to measure and improve it by AgencyAnalytics

Industry benchmarks for average time on page by MetricHQ

Frequently Asked Questions (FAQ)

Creating an advent calendar with Riddle’s quiz maker is easy and requires no coding or technical skills. All it takes is a creative mind to develop 24 ideas for mini-games and quizzes.

You can build these in minutes with Riddle’s AI tools – or using our formats such as ‘Tap and find’ and ‘Spot the difference’ that include images with hotspots, to challenge your audience to spot differences between two images or find hidden objects.

Example advent calendar – using Riddle’s quiz maker and leaderboard

You can see an example of an advent calendar in action – we used Riddle’s Tap and Find block with image with 24 numbers.

Each quiz is a single question, along with a contest entry form (plus entry to our leaderboard).

• Make and copy a one question quiz 24 times.
• Simply change the hot spot location in the Tap and Find block for different days, plus add a new question.
• The correct day’s quiz will display automatically using our embed placeholder.

Why create an advent calendar?

An advent calendar – especially incorporating quizzes or mini-games like Sudoku or crosswords – on your website will help you with these goals:

• Get repeat visitors during the most significant shopping time of the year.
• Attract more attention: In 2025, capturing (and keeping!) your audience’s attention is more crucial than ever. According to marketers, interactive content is 81% more effective than traditional articles at engaging readers from the start.
• Increase dwell time on your website: Quizzes are highly engaging (421% more time on site than passive content) and will keep your visitors on your site longer.
• Get more SEO traffic – all that extra time on site means more visitors; Google ranks sites higher that have more dwell time. (For a deep dive, check out our post on “time on site”.)
• Sell products from the quiz result pages with call-to-action buttons.
• Collect email addresses from participants for your newsletter – especially if you’re running a 24 day contest (‘The highest total points wins!’)

Ideas for advent calendar content

Here are some ideas for your advent calendar content and suggestions for creating them.

Quizzes

These quizzes can all be generated using the Riddle AI quiz builder, and they will only take a few minutes to create.

• Holiday traditions around the world: Ask questions about unique Christmas traditions from different countries.
• Movies: A quiz about famous Christmas movies like Home Aone, Elf, or The Grinch
• Music: A quiz about famous Christmas songs: Guess the lyrics or identify a singer. You can build this quiz using our free text answer option, play a sound bit, or show a YouTube clip with a song and ask the quiz taker to enter the singer’s name.
• Festive food facts quiz: Ask questions about popular holiday dishes and ingredients,
  like “What is a traditional pudding in the UK?”.
• Christmas carols quiz: Show the opening line of a popular carol and use the free text answer quiz block type to have the quiz taker type the carol’s name.
• Famous people’s winter birthday quiz: Show pictures of celebrities and ask which of them was born in December.

Image-based games

Use our Spot the Difference, Guess It, or Tap and Find block types to create image-based quizzes. You can easily create these images using AI tools like Midjourney or ChatGPT. 

• Hidden star quiz: Create an image of various Christmas objects and hide one or many stars the quiz taker needs to find.
• Spot the difference: Create a Christmas scene loaded with ornaments and make subtle changes to one image using a photo editing tool like Adobe Express or Canva. Ask the quiz taker to find the differences.
• Guess it: Which Christmas character is this? Quiz takers have 5 chances to guess the blurred out image. Each wrong guess means fewer points but the image unblurs slightly to help.

As these Riddles are fast and easy to create, mix them with the Christmas quizzes to create 24 different Riddles for your advent calendar.

Second example

Create a placeholder for your advent calendar Riddles

Using the embed placeholder feature in Riddle, you can schedule your advent calendar all in advance.

1. Quickly make 24 quizzes with our intuitive AI quiz maker.
2. Create the embed placeholder.
3. Embed on your site (as easy as placing a YouTube video)
4. Schedule one Riddle daily for the 24 days leading up to Christmas Eve.
5. That’s it! Once set up, your calendar will run automatically for 24 days.

If you are using Riddle’s quiz lead generation tools, we recommend you download your leads or connect Riddle to your CRM, such as Brevo, Active Campaign, MailChimp, etc., to add new leads to your email marketing campaigns.

The Riddle embed placeholder will handle all the scheduling and swap out the Riddles on the set date for you automatically.

Advanced techniques 

Leaderboards

To make the advent calendar more engaging, consider adding a quiz leaderboard. You can connect all 24 Riddles to the same leaderboard and give a grand prize at Christmas to the top three spots on the leaderboard. 

Email automation

Set up an email automation in Riddle to send an email to each participant after the quiz is completed. Use this to promote your products. If you are using the leaderboard, also add a link to the leaderboard asking the user to check their place and reminding them to come back the next day to get a shot at a top leaderboard position.

CTA buttons

Add a call-to-action button to your quiz result pages – promoting Christmas specials, discount codes, or related content 

Use tags

Add the tag “xmas” to each Riddle in your Your Riddles list to make them easy to find. You can also use tags to add Riddles based on the tag to the embed placeholder.

Further reading

12 Days of Christmas – Advent Calendars, A Marketing Tool. This article gives background and examples of offline- and online advent calendars.

Frequently Asked Questions (FAQ)

We recently updated this popular post to reflect the latest data and research – especially around the rise of A.I. as well as the ongoing shift away from desktop to mobile (64.17% of all web visits – as of June 2025).

Before you create a quiz with your favorite quiz maker, find out the secrets behind the quiz titles that intrigue and inspire your audience to engage and complete. Then, put these findings into practice with our list of 143 quiz titles by topic, ranging from tech to entertainment and mental health.

Looking for inspiration? Explore our case study library to discover how experienced Riddle creators use quizzes to drive impressive results – from Tate Modern, whose quizzes generate 50% of their traffic, to Immediate Media, which saw a 20% increase in time on site.

Why quiz titles matter for engagement & SEO

With 1.5 billion websites (and counting), plus streaming videos, playing games, and sharing the latest cat video on Tik Tok, your potential audience has a lot of choices – too many choices most likely. Show them boring or dull content, and click and they’re gone.

Online quizzes (with good quiz titles) help cut through all of this noise – turning passive, idle browsers into clicking and engaged participants. Users who click stay on site longer – much longer (up to 52.6% longer according to Mediafly).

All of that quiz-powered engagement is a powerful secret sauce to level up your content, helping you with:

More time on site: The typical quiz averages 8-12 questions – and that translates into spending longer clicking and interacting on your site. We crunched the numbers and found that visitors to pages with quizzes spend 3 minutes 56 seconds there. That’s more than a 4X improvement compared to the 54 seconds visitors spend on pages without interactive content.

Better SEO: All that extra time on site does wonders for your search rankings. Google rewards sites that have low bounce rates and high dwell time with better search rankings – those are clear signals that visitors are finding the content valuable. And better SEO means more site visitors and customers.

More revenue: All of that time on site also translates into improved monetization – you can collect zero-party data with quiz lead generation, as well as more ads on your page. A top quiz maker like Riddle will let you programmatically serve your own ads into your quiz (you can use Riddle’s flexible ad block) as well as refresh the ads on your site every X questions). This pays off – publishers consistently tell us they get 20% more revenue from pages with quizzes on them.

The 3 essentials every high-converting quiz title needs

Now that you’re ready to create your online quiz, we recommend you follow these three best practices:

1. Short, punchy titles
2. Get personal and speak to the user
3. Add power words for urgency (and drive clicks)

When crafting high-converting quiz titles, it pays to be brief – especially on mobile devices. Your goal should be to have titles of no more than 4–7 words for maximum impact on smaller screens. That’s shorter than our previous advice of 6-10 words – it pays to focus on super-tight phrasing that fits comfortably on a smartphone screen without getting cut off.

Top-performing titles lean into personality and urgency by speaking directly to the user. See how “How Future-Proof Is Your Skillset?” is much more compelling than “Future-ready or Stuck in the Past: Take our Career Test!”?

Don’t be afraid of a well-placed emoji for eye-catching playfulness, and be sure to sprinkle in Emotional Marketing Value (EMV) power words such as ‘secret’, ‘actually’, ‘really’, and more. Remember, it’s not just about what the quiz is – it’s about how the title feels.

Create your own quiz titles – with AI

Artificial intelligence makes crafting the perfect quiz title easier than ever. Whether it’s Copilot, Gemini, or ChatGPT, you can quickly have AI whip up a long list of possible quiz titles.

But just like anything around artificial intelligence, you need to know what to ask – and how to analyze what is created – in order to pick the best quiz title for your needs.

Sample prompt for creating a quiz title with AI:

To save you a step, consider using our sample prompt when asking AI for quiz titles:

I’m a content marketer for <your brand or site> creating on online quiz around <your topic> in order to <your marketing goals – drive engagement, collect leads, etc.>. I need 10 variants of a quiz title – each should have short, punchy titles of 4-7 words, refer to the user directly (e.g. ‘you’), and also use EMV (emotional marketing value) words to create a sense of urgency.

For example, we modified this prompt for use in a careers site:

I’m a content marketer for a hypothetical site called Gen Z Unleashed creating on online quiz around finding work in order to drive engagement. I need five variants of a quiz title – each should have short, punchy titles of 4-7 words, refer to the user directly (e.g. ‘you’), and also use EMV (emotional marketing value) words to create a sense of urgency.

And this is what ChatGPT came back with – impressive, right?

• Are You Wasting Your Talents?
• What’s Blocking Your Dream Job?
• Is Your Career Path Off-Track?
• How Hireable Are You Really?
• Are You Built for Freelance Freedom?

As a good rule of thumb with AI, we recommend asking it for 2X more title variants than you initially expect – the quality of aritificial intelligence-created content is… uneven. Half of the entries will be good, the others mediocre – so a larger pool of possibilities will help you hone in on a winner.

Create quiz titles with our AI tool

To save you a click, you can also just try our AI quiz title creator here:

Riddle’s quiz maker integrates AI into creating a quiz, poll, or other interactive content. You simply enter a topic – or ask AI to craft a quiz based on a URL.

For example, your editorial team can add interactive content to their workflow. Any time they write an article, they just paste that URL and voila! Your site has another high impact quiz, poll, or survey.

If you like the quiz title, copy it and create a free trial account on Riddle.com. Then make a new quiz using Riddle’s A.I. quiz maker with this title.

Wrapping things up

Let’s face it – no one clicks a boring headline. You only have a split second to grab your audience’s attention – if they don’t click, your quiz does not stand a chance. The good news? You now have the tools, tips, and examples to write quiz titles that get noticed.

Remember: Aim to create quiz titles that feel punchy and personal. They’ll be the ones worth clicking. That first impression counts so make it a good one.

143 quiz titles (and examples) we love by topic and industry

AI & tech

1. Which AI Tool Fits Your Workflow?
2. What’s Your Digital Productivity Style?
3. Are You More Human or Bot?
4. What’s Your Future-of-Work Persona?
5. Could You Outsmart an AI Tool?
6. Are You Fully Automated or Not?
7. What’s Your Prompt Engineering Style?
8. Which AI Assistant Matches You?

Mental health

9. Are You Living Mindfully Enough?
10. What’s Your Mental Resilience Score?
11. How Emotionally Aware Are You?
12. What Type of Inner Voice?
13. Do You Set Good Boundaries?
14. What’s Your Daily Wellness Pattern?
15. What’s Your Emotional Regulation Style?
16. Are You Experiencing Burnout Signs?

Sustainability

17. What’s Your Eco‐Footprint Style?
18. Could You Survive Zero Waste Living?
19. Are You a Conscious Consumer?
20. How Green Is Your Routine?
21. What’s Your Climate Action Superpower?
22. What’s Your Plastic-Free Living Potential?
23. What’s Your Upcycling Personality Type?
24. What’s Your Eco-Friendly Energy Score?

Personality tests

25. What Color Is Your Personality?
26. What Dog Breed Matches You?
27. Introvert or Extrovert – Find Out
28. What’s Your Social Battery Score?
29. What’s Your Alter Ego Persona?
30. Which Element Best Reflects You?
31. What’s Your Chaos vs. Order Ratio?
32. What’s Your Vibe Right Now?

Career

33. What’s Your Dream Career Path?
34. Are You Really in Right Job?
35. Do You Have Leadership Potential?
36. What’s Your Burnout Risk Level?
37. What Industry Truly Suits You?
38. What Career Matches Your Personality?
39. Are You Culture Fit or Rebel?
40. What’s Your Workplace Superpower?

Product recommendation

41. What Hair Oil Matches Your Vibe?
42. Mac or PC – Which Suits You?
43. What’s Your Signature Drink Tonight?
44. Which Smartwatch Fits Your Lifestyle?
45. What Coffee Maker Should You Get?
46. What’s Your Art Collector Type?
47. Which Smartphone Matches Your Personality?
48. What’s Your Tech Gadget Type?

Coaching & mentoring

49. What’s Your True Life Purpose?
50. Are You Mover, Connector, Creator?
51. What Kind of Healer Are You?
52. What’s Holding You Back Most?
53. What’s Your Emotional Intelligence Type?
54. Is Your Job Your Calling?
55. What’s Your Growth Mindset Score?
56. What’s Your Coaching Style Archetype?

Marketing & business

57. Are You a Marketing Mastermind?
58. What’s Your Marketing Superpower Type?
59. Should You Start a Business?
60. What’s Your Ideal Brand Voice?
61. How GDPR-Compliant Is Your Business?
62. What Kind of Negotiator Are You?
63. Are You Brand or Performance Marketer?
64. What’s Your Funnel Building Style?

Travel

65. What’s Your Travel Personality Type?
66. Which U.S. City Suits You?
67. Could You Backpack the World?
68. What’s Your Dream Travel Season?
69. Are You Tourist or Travel Hacker?
70. Which Celebrity Is Your Travel Buddy?
71. Can You Travel Light Successfully?
72. What’s Your Ideal Vacation Vibe?

Education

73. Should You Even Go to College?
74. What Major Actually Fits You?
75. What’s Your Ideal Learning Style?
76. Could You Ace a Teaching Exam?
77. What STEM Career Matches You Best?
78. What’s Your Study Method Style?
79. What’s Your Exam Strategy Score?
80. What Master’s Program Is Right?

Entertainment

81. Which Star Wars Character Are You?
82. What Hogwarts House Suits You?
83. Can You Name These Unmasked Stars?
84. Are You Indie, Pop, or Rock?
85. Which Sitcom Character Are You?
86. What’s Your Movie Genre Personality?
87. Can You Match Song to Decade?
88. Are You Main Character Energy?

Sport

89. Can You Beat the Video Ref?
90. What’s Your Olympic Sport Match?
91. What English Football Club Fits?
92. What’s Your Fantasy Draft Style?
93. Could You Win a Gold Medal?
94. What’s Your Game-Day Personality?
95. What Sport Should You Try Next?
96. What’s Your Soccer Superhero Identity?

Finance

97. Are You a Savvy Saver?
98. What’s Your Financial Personality Type?
99. What Kind of Investor Are You?
100. Can You Outsmart Online Scammers?
101. Do You Spend or Save More?
102. What’s Your Retirement Readiness Score?
103. Are You Ready to Buy Property?
104. How Well Do You Budget?

Automotive

105. What’s Your Dream Car Type?
106. Buy or Lease – What’s Better?
107. Are You a Smart Negotiator?
108. Could You Drive Stick Abroad?
109. What’s Your Road Trip Personality?
110. What Car Feature Suits You Best?
111. Are You a Safe Driver?
112. What’s Your Ideal Car Style?

Real Estate

113. Where’s Your Dream Home Location?
114. Should You Renovate or Sell?
115. Could You Handle Tiny Living?
116. Are You City or Country Living?
117. Could You Survive the Van Life?
118. What’s Your Home Décor Style?
119. Should You Become an Agent?
120. Where Should You Relocate Next?

Relationships

121. Are You Ready for Real Love?
122. What’s Your Love Language Style?
123. Do You Attract Right People?
124. Are You Marriage Material Yet?
125. What’s Your Attachment Style Score?
126. How Much Emotional Baggage Carrying?
127. Are You a Great Partner?
128. Which Dating App Suits You?

Health & fitness

129. How Healthy Is Your Lifestyle?
130. What’s Your Fitness Personality Type?
131. What’s Your Daily Health Score?
132. Do You Sleep Like a Baby?
133. Are You Mentally and Physically Fit?
134. What’s Your Ideal Rest Day Plan?
135. Are You Ready for Yoga?
136. What’s Your Nutrition Personality Type?

Food & drink

137. What’s Your Food Personality Type?
138. What Kind of Coffee Are You?
139. Which International Cuisine Matches You?
140. Are You More Sweet or Savory?
141. What’s Your Signature Cocktail Style?
142. What’s Your Ideal Comfort Food?
143. What’s Your Snacking Personality Style?

Additional resources on creating a good quiz title?

The good news is that are a number of really good (and free!) tools out there to help you automatically analyze your quiz titles. Here are some of our favorites:

Emotional Marketing Value analyzer: this free tool from the Advanced Marketing institute rocks. Just copy and paste your quiz title – and it gives you a score about how compelling it is.

801 power words that convert: Jon Morrow over at Smart Blogger compiled this awesome list of 800+ words the grab attention – and convert into action… in this case, starting your quiz.

With words like audacious, colossal, phenomenal – it’s a fantastic resource.

How to create a good quiz?

Want to know how to create a good quiz?

• We wrote an article on best practices when creating a quiz.
• Or take our free quiz maker video courses at the Riddle Academy.

These will help you write a quiz title and create a quiz that actually converts.

Have questions? Just ask in support chat here or on Riddle.com or email us at hello@riddle.com.

It is increasingly difficult for content marketers to stand out in a crowded marketplace. Traditional content methods often fail to engage and convert. Also, measuring the effectiveness of content campaigns for your stakeholders can be complex and time-consuming.

In 2025, publishers and brands face a perfect storm – trying to capture and retain audience attention while the rise of AI means traditional organic search is undergoing a massive sea change. The good news? Quizzes and interactive content get up to 2X more engagement and 30% more dwell time.

Riddle addresses these pain points by providing an enterprise quiz maker platform for creating engaging, interactive content that drives results. With a wide range of formats at your fingertips, including quizzes, polls, and surveys, you can transform dull content into dynamic experiences that capture and hold your audience’s attention. 

Introducing Riddle – an enterprise-grade, zero-code quiz maker

That’s where Riddle’s online quiz maker comes in. Your team will have access to a powerful platform to create engaging, interactive content that drives results – all 100% white-labeled to match your brands. With a variety of formats at your fingertips, including quizzes, polls, and assessments, you can transform dull content into dynamic experiences that capture and hold your audience’s attention.

Engagement is just part of the puzzle. It’s equally important to monetize the increased traffic and time on your sites. Riddle also includes deep monetization options for your advertising sales and operations teams – by creating sponsored content or serving your own video and banner ads.

You have probably experienced the additional hurdles large organizations face when integrating new tools, from InfoSec to procurement and legal. Riddle’s enterprise quiz maker has extensive experience working with big customers. It features a comprehensive suite of back-end features enterprise-level customers demand, including:

• Collaborative multi-user workspaces – for 10 to 10,000 creators
• Single Sign On (SSO)
• Robust analytics (including Riddle’s Looker Studio integration)
• Rigorous compliance with InfoSec and data privacy regulations

What is Riddle?

Founded in 2014, Riddle.com is an ‘all-in-one’ engagement quiz maker used by thousands of the world’s top publishers, brands, non-profits, and sports teams (check out Riddle’s case study library, including Tate Modern, Minute Media, and the Fiesta Bowl). Customers turn to Riddle to create quizzes, personality tests, polls, surveys, score/outcome predictors (e.g., ‘Who will win the World Cup final?’), leaderboards, contests, and more.

Beyond single or multiple choice questions, Riddle’s innovative block-based architecture lets you creators incorporate any number of blocks in multiple formats, all within a single interactive experience. Each Riddle supports flexible drag/drop branching logic, enabling editors to show different questions based on previous answers.

How to embed a Riddle quiz?

You can easily embed any content created on Riddle:

• Responsive embed codes
• WordPress plug-ins
• Using our API within your CMS
• Integratee into your organization’s apps (both Android and iOS)

30+ quiz, poll, and other creative formats

Enterprise-level organizations often have multiple teams and divisions using software (e.g., editorial, sales, marketing) – each with its own requirements. Choosing an interactive content platform that is easy to use – yet sophisticated enough to support a wide range of use cases is key.

Riddle’s enterprise quiz maker currently supports 30+ content blocks (and counting). Here is a sample of the types of questions you can include in each type of content.

Poll / survey question formats

• Single-choice (‘What is the most important issue to you?’)
• Multi-select (‘Pick your top 3 candidates’)
• Reaction slider (Strongly agree -> Strongly disagree: ‘More needs to be done about online data protection.’
• Upvote (‘Vote for your X favorites’ – list then automatically re-ranks based on audience rankings)
• Swiper (Tinder-style ‘like or not’ – users swipe left or right to express their opinion)
• Order it (Records choice by preference – ‘Rank these Olympic sports by preference – soccer, track and field, basketball, breakdancing…)
• Likert/matrix – ask multiple questions using the same scale (e.g ‘strongly agree to strongly disagree’)

Online quiz question types

• Single-choice (‘What is the capital of Canada?’)
• Multi-select (‘Pick Newton’s three laws from this list of eight options)
• TypeRush (‘Can you name all 50 U.S. States in under ten minutes?’)
• Guess It (‘Who is this?’ – Wordle-style game where users have 4 clues and 5 guesses to guess the blurry photo.)
• Order it (Place in the right order – ‘Rank these films by box office draw – Star Wars, Jaws, Pulp Fiction…)
• Tap and find (Answers are hot spots on images – ‘Click where Cape Town is on the map’)
• Spot the difference (Click on the difference between two images – ‘Find the 3 differences in these two photos’)
• Type the answer (‘Which movie legend directed Taxi Driver?’)

Personality test questions

The most viral and highest converting of our formats, personality tests give an overall result based on how the user responded to a series of questions. You can use this format to give results based on each user’s responses (e.g. ‘Which political party should you vote for?’ or ‘What Harry Potter character are you?’), as well as product recommendations and in-depth assessments.

• Single-choice (‘Which issue is the most important to you?)
• Multi-select (‘What 3 qualities describe you best?)

Predictors

Quick to create and highly social, predictors let the audience pick the winner or result.

• Guess the score (‘What will the score be for the World Cup?’)
• Pick the winner (‘Who will win the U.S. Presidential Election?)

Leaderboards

Turn any quiz or predictor into a public competition. Boost engagement and retention across one or multiple quizzes (e.g. ‘Enter our 10 week summer trivia challenge!’).

• Quiz – users get points based on the number of right answers and how fast they answer.
• Predictor – points awarded based on the accuracy of each user’s guesses

Free-form blocks (useable in all content types)

For maximum flexibility, Riddle also features non-question content blocks – you will be able to call out key stats or quotes, or provide additional context before moving to the next question.

• Quote block – useful for stats or key quotes (’76.2% of voters think the government should do more about climate change.’)
• Text/media block – our ‘freestyle’ block will let you and your team add text, plus videos, images, and other media, anywhere in the flow of a Riddle (e.g., ‘You’ve completed section 1 – here’s what you’ll discover in section 2.’)

Upcoming content formats

Riddle is continuously evolving – to provide you and your team with additional formats or tools. For example, various interactive games and puzzles are also on our roadmap. 

• Custom development – as part of Riddle’s Enterprise plan, you can also commission the development of custom features and formats for Riddle on top of the core features our enterprise quiz maker already offers.
• Collaboration – Riddle features robust multi-user features that can support any number of creators from your organization, including collaborative workspaces (‘projects’), custom user roles, and a shared media library for your project members (e.g. for re-use of common assets).

Insert images/videos/GIFs/audio 

Go beyond mere text – and turn your Riddles in to multi-media experiences. You can add the following in almost every location – from questions to answers, answer explanations or results:

• Images/GIFs: upload your own, or search/use via Google Search, Pexels, or Giphy
• Video: add your own MP4, YouTube, or Vimeo clips
• Audio: insert MP3 audio files and a background image

You can also insert your organization’s own media or video library. Your creators can quickly use your own catalog of video clips or images for a faster workflow and avoid internal licensing concerns over hosting proprietary videos on YouTube or Vimeo.

Accessible quiz maker – engage your entire audience

Riddle is an accessible online quiz maker – both for your audience and the creative tools for your editorial staff. This includes following WCAG 2.1 guidelines by supporting keyboard navigation, text to speech, and more.

Globally, more countries require public sector organizations to meet accessibility guidelines (including the UK’s 2018 accessibility regulations and the USA’s Section 508).

Extending these regulations to private companies is probably not too far away. Future-proof your organization by choosing an online quiz maker that already meets these requirements.

Zero-party data capture & lead generation

Riddle is designed to make it easy to track your users’ interactions throughout their journey with any of our quiz, poll, or other formats and our drag/drop form builder.

Your teams would have the option to collect quiz takers’ information with ‘all in one’ lead forms or separate form blocks (as well as all of their Riddle results):

• 16 types of fields – including name, email, dropdown, radio buttons, and text entry.
• Fields can be used separately or combined in a single standalone form.
• Fields or Riddles can also be prefilled with your users’ data using our data layer. For example, if your users are logged in, you could personalize a Riddle with ‘%firstname’ as well as pre-fill the log-in form.

Sending individuals’ Riddle responses to your CRM or CDP

By default, for privacy reasons, Riddle only stores the anonymous, aggregate statistics of your audience:

• 254,352 people took the quiz
• 76,251 answered question 1 as ‘A’, 63,158 as ‘B’, etc.
• 75,612 completed the form
• 3 min 12 seconds average time per user
• 12,698 shares on social media

However, by adding a lead form or form block, you can save each user’s responses to your marketing software or data warehouse via native integration (e.g., MailChimp, Google Sheets, ActiveCampaign) or our secure webhook and Zapier connector.

Data layer – no need for a lead generation form

Use Riddle’s data layer to pre-populate your Riddles with data from your CDP or CRM:

• Personalize your quizzes – (e.g., ‘Hi %first name – let’s take a quiz’)
• Pre-fill forms – increase opt-ins by automatically adding in the name/email and other info
• Avoid forms altogether – send a hashed value to Riddle whenever a logged-in user takes a quiz.
  • Riddle would send back all quiz-taker responses via a webhook along with the hashed value.
  • Match the hashed value to the user in your data warehouse – avoiding the need for a form.

Quiz analytics and data visualizations

Riddle has analytics built into every piece of content to help you and your teams measure and optimize the impact of each Riddle.

• Views
• Starts
• Completes
• Form completions
• Average time per user
• Social shares

You can view all of these statistics in Riddle’s highly customizable data dashboard, complete with customizable data ranges, downloadable reports, and more.

As part of Riddle Enterprise, you can also create your own data dashboards with Riddle’s Looker Studio app.

Riddle – a 100% GDPR-compliant enterprise quiz maker

With Riddle, your teams would be in complete control of data collection.

Here are just some of the ways Riddle complies with global data privacy regulations:

1. Riddle does not collect any personally identifiable information (PII) with cookies or trackers, not even IP addresses.
2. Riddle has its own EU-based servers – no cloud storage such as AWS or Google Cloud.
3. No tracking of individual quiz takers’ data – your creators will completely control what information is collected and how it is stored. 
4. Riddle does not collect or sell data generated from users of our creators
5. No use of Google or other US-based analytics – although you can add your own trackers and pixels (like Google Tag Manager or Meta).
6. Google Fonts – all Google Fonts are served directly from Riddle’s servers.
7. If your teams add lead forms, your quiz takers can opt out of having their personal information collected.
8. Your creators can also require double opt-in (DOI) – data is only stored from quiz takers who click the emailed confirmation link.

Check out this more detailed post about Riddle’s GDPR-compliance.

Robust API – embed, build, and collect statistics

Riddle features a robust API that can automate key tasks for you and your teams with these major capabilities:

1. Embed: you can use our API to create your own widget in your CMS to simplify workflows – your creators would make content on Riddle and simply copy the Riddle’s ID (e.g., eFZd91ag) to the widget.
2. Statistics: continuously receive up-to-date statistics around each of your Riddles – including starts, completes, social shares, and more.
3. Builder: your team can programmatically create Riddles from a data source (e.g., ‘Create a quiz with 10 questions every week’ or ‘Create score predictors for each of the upcoming NFL games this season.’)

You can find our full API documentation here: https://www.riddle.com/help/api

SSO, InfoSec, and server/traffic capacity

Riddle has been designed from the ground up to support the needs of enterprise customers. This extends to the critical back-end infrastructure that large companies require, including redundant servers, secure 2FA and SSO log-in for creators, and more.

Log-in and 2FA

1. Accessing your team’s content and data on Riddle is only possible after successfully logging in to Riddle.com.
2. The login is protected by a password and multi-factor authorization (2FA).
3. The password must be at least 10 characters long and contain upper- and lowercase letters, numbers, and special characters.
4. The 2FA can be carried out using a one-time e-mail code or authorization apps from Google or Microsoft.

Single Sign-On (SSO)

You can also integrate your organization’s Single Sign-On (SSO) system.

Riddle supports OKTA, OAuth, and other SSO protocols. Please contact support via chat if you have any questions.

Scalability & performance

Riddle is used by many of the largest publishers, brands, and sports organisations in the world. 

• 2.8 billion questions were served for Riddle’s customers in 2024 (more information: https://www.riddle.com/blog/lab/2024-quiz-marketing-report/).
• > 99.95% uptime

• Micro-service architecture – each module of Riddle (e.g. embedded content and the creator) is separate. An update or bug in one element will not take the entire platform offline.
• Constant upgrades to Riddle’s software and server infrastructure to rapidly serve content to our ever-growing audience.
• Riddle also has mirrored back-up servers – to prevent downtime during maintenance windows and mitigate risks of outages.

InfoSec and security compliance

Riddle’s online quiz maker and embedded content undergo annual penetration security audits, and have also passed the rigorous InfoSec approval processes for some of the world’s largest brands and publishers.

• Riddle is in now ISO 27001 certified.
• Riddle’s servers are located in their own locked cages at Telehouse Germany GmbH in Frankfurt/Main.
• A live backup server is at Luxconnect in Bettembourg, Luxembourg.

Server certification

• DIN-EN-50600
• ISO/IEC 27001
• ISO 9001
• ISO 50001
• PCI DSS

High-level encryption

Suppose you choose the ‘Save to Riddle’ option for zero-party data collection (name, email, etc., of your quiz takers). In that case, the data is stored on Riddle’s servers in such a way that access is only possible for the logged-in users who collected the data.

The end customer data on the servers is encrypted using the AES-256 algorithm and this data can be downloaded as XLS or CSV from our servers.

Unlimited usage – all plans

Riddle is unique in that our enterprise quiz maker offers unlimited usage/content creation, data capture, and traffic on all of our quiz maker plans. 

Your organization would always get a simple consistent invoice – instead of paying higher or lower amounts based on the amount of traffic and leads your quizzes generated every month.

CFOs and finance teams appreciate this sort of predictable pricing, as well as Riddle’s full suite of payment options, including pay by invoice or bank transfer.

Looking for an enterprise-grade quiz maker? Talk to us.

Adding a new software tool to your organization’s tech stack might seem a bit daunting – you’ll need to go through stakeholders and navigate internal processes. 

Don’t worry. Riddle is here to help – with ten years of partnering with enterprise companies and organizations. 

Book a call with Riddle’s quiz experts. They can assist with everything from a product, technical, legal, or other perspective.

Frequently Asked Questions (FAQ)

But here’s the challenge: how do you make interactive content a regular part of your publishing process without adding complexity or slowing your team down?

The answer is content automation.

Riddle offers a broad range of content automation tools that help you streamline interactive content creation and integration – whether you’re looking for a quick AI-powered quiz generator or a fully automated, API-driven content pipeline. You can start small, then scale up based on your needs.

Let’s explore how publishers like Immediate Media (case study) and brands like Club Med (case study) are using Riddle’s quiz maker automation tools today – from light-touch efficiencies to fully integrated content workflows.

Step 1: Light-touch content automation – fast content creation with AI

Create interactive content from a keyword or topic

Short on time? Enter a topic or keyword, and Riddle’s A.I. quiz maker will instantly generate a fully-formed quiz, personality test, poll, or score predictor. Your editors can then review and edit, or publish as-is.

This is a simple and effective way to use content automation to scale up your interactive content output without increasing your editorial load, while still maintaining full editorial oversight and guidance.

Example use case: Covering the Champions League? Just enter “Champions League 2025” and instantly get a quiz like “Which club should you support this season?”

This option is ideal for:

• Daily editorial workflows
• Smaller content teams
• Brands creating campaign-specific content

Turn existing articles into interactive content

Already published an article? Just paste in the URL into Riddle’s interactive platform; Riddle will scan the page, extract key ideas, and generate a quiz or poll based on the content.

This content automation allows you to:

• Quickly extend the lifespan and value of existing content
• Add relevant interactive elements without needing to start from scratch
• Increase reader engagement on article pages

Example use case: Imagine your editorial team publishes a feature on recent political violence. By adding the article’s URL to Riddle, your editors could instantly generate an interactive quiz – for example, “How much do you know about the latest unrest?”

Step 2: Content automation in action with question banks (powered by A.I. or uploaded spreadsheet)

Riddle’s zero-code Question Bank allows you to publish fresh interactive content at scale, without any editorial involvement or technical setup.

You can upload a spreadsheet of questions or use A.I. to populate the bank. From there, Riddle will automatically generate new quizzes at a time interval you choose – every hour, day, week, or more.

Once configured, the Question Bank handles everything:

• Automatically creates and publishes quizzes based on the latest question set
• Updates on a rolling basis, giving visitors a reason to return
• Fully aligned with your branding and design settings

This is ideal for:

• Publishers offering daily or hourly quizzes
• Sports media keeping score predictors up to date
• Brands running rotating product or trivia campaigns

With the Question Bank, your interactive content stays fresh and relevant – without requiring ongoing input from your team.

Step 3: Smarter workflows with AI + API

Once your team is producing more interactive content, it makes sense to take the next step – connecting Riddle to your publishing systems for semi-automated workflows.

Here’s how this looks in practice:

Editorial teams create articles -> Riddle auto-generates matching interactive content

You can set up a workflow where:

1. Editors publish articles as usual
2. Riddle, using our flexible API Builder, automatically generates related interactive content that seamlessly match your site and branding.
3. Editors receive this content in a queue or CMS preview panel for review.
4. Once approved, the content is published or scheduled.

This helps larger teams:

• Increase speed while maintaining editorial oversight
• Save time on ideation and production
• Ensure every article is paired with interactive content that enhances the reader experience
• Monetize quiz traffic – automatically add lead generation or interstitial ads from your ad server (Swiss publisher 20minuten.ch saw a 20% lift in ad revenue using quizzes).

Automate placement with embed placeholders

Manually embedding content into articles can slow your team’s workflow down. Plus, there is the risk of interactive content becoming out of date.

Riddle offers an automation solution with our embed placeholders – designed for automationto systematically show the right quiz, mini-game, or other content at the right time.

Simply add a simple placeholder tag to your CMS template, and Riddle will dynamically insert the right interactive content into the article based on:

• Tags (e.g. ‘Home page’, ‘Quiz contest’, ‘Guess the score’)
• Date
• Pre-configured logic (e.g. ‘last published’)
• Or randomly

Example use case: A news publisher wants to show users a new quiz every day on their home page – without their editors having to manually schedule and remove past quizzes. Each day their team could have AI programmatically create news quizzes with the tag ‘Daily news quiz’. The embed placeholder show could then show the day’s quiz (learn how).

This keeps your site dynamic and engaging, while removing manual steps for your editorial team.

Step 4: Full automation with APIs, data layer, and reporting

For brands and publishers looking to fully automate their content workflows, Riddle offers deep integration tools that work across content creation, audience data, lead generation, and analytics.

Set global project defaults

With Riddle’s global project settings, you can set up standardized configurations for:

• Tracking and analytics
• Data layer integration
• Lead form behavior
• Consent and privacy settings
• Embed behavior

Once configured, every interactive element in that project inherits the defaults. Editors don’t need to worry about settings (e.g. ‘What tracking code should I use?’) – they’re taken care of automatically.

This is especially valuable for multi-team or multi-brand publishers who need to ensure consistency across large volumes of content.

Identify known users via the data layer

If your audience is already logged in or known (via cookie, session, or user ID), Riddle’s data layer can automatically:

• Match quiz responses to individual users
• Use branching logic to pre-fill or hide lead forms based on logged in status on your site
• Feed back results to your CRM or CDP

Use case: A user logs in to your site and takes a product recommendation quiz. Riddle hides the lead form – as they are already a user. Then, Riddle maps the user’s results and answers to their email address, and pushes the data to your CRM – all without asking the user to re-enter their details.

This creates a seamless user experience while ensuring your data stays organized and actionable.

Automate lead capture with CRM integrations

Riddle integrates with your CRM or marketing tools using:

• Riddle’s Leads API
• Webhooks
• Zapier (for thousands of third-party tools)

This allows you to:

• Automatically send leads and quiz responses to your CRM
• Trigger personalized follow-up campaigns
• Enrich user profiles with quiz data

Example use case: A user completes a quiz on your site about electric vehicles and selects “I’m considering buying one in the next 3 months.” That data is immediately sent to your CRM and triggers a targeted email series – based on their timeframe and car preferences (e.g. ‘I am looking for a SUV.’) revealed by the quiz.

This moves users smoothly from engagement to conversion – all without manual handoffs.

Automate reporting with Riddle’s Stats API and Looker Studio integration

Creating interactive content is just half of the story – knowing how that content performs is just as important.

With Riddle, you can automatically track engagement, completions, form conversions, and more across all your interactive formats – quizzes, polls, personality tests, mini-games, and score predictors.

No more downloading CSVs or manually compiling spreadsheets. Instead, Riddle makes it easy to stream real-time performance data directly into your existing analytics setup:

• Looker Studio — via Riddle’s Looker integration or our Stats API
• In-house analytics tools — by connecting the Stats API to your data pipeline
• Business intelligence dashboards — powered by the same API for deeper insights

Track:

• Engagement (views, completions)
• Conversion rates (form submissions)
• Time on content
• Performance by team, brand, or project

This content automation means your stakeholders, sponsors, or internal teams can get up-to-date reports – weekly, monthly, or in real time – without lifting a finger.

Example use case: Your marketing team runs monthly sponsorship reports – for every native content advertising campaign. Riddle feeds quiz engagement data into Looker Studio, which auto-generates and emails a report to each advertiser’s inbox each month – avoiding painful copy/pasting data to make manual presentations or PDFs.

A fully automated workflow in action

Here’s what a complete content automation setup might look like:

1. Editor publishes an article.
2. Riddle (via API and AI) generates a related quiz.
3. The quiz is auto-embedded into the article using a CMS placeholder.
4. The user takes the quiz — their identity is matched via the data layer.
5. Responses and personal data are sent to your CRM through a webhook.
6. Analytics data is streamed to Looker Studio or in-house analytics tools through the Stats API.
7. (For sponsored content) Report is sent automatically to the client each month.

All of this content automation happens in the background — the editorial team maintains control but saves hours each week.

Why content automation matters

Interactive content works – but scaling it takes time. Riddle’s automation tools help you:

Save time and increase output
Get more quizzes, polls, and interactive formats published without adding more staff.

Standardize quality and branding
Use global settings to keep everything consistent – look/feel (colors, fonts, CSS) tracking, lead forms, branding, and more.

Improve your audience data
Collect zero-party data tied to real users and send it directly to your existing systems.

Streamline your workflow
From quiz generation to CRM sync to reporting, everything runs in the background.

Start light, scale when you’re ready

One of the best parts of Riddle’s content automation features is that you don’t have to use them all at once.

You can start with:

• Quick AI-powered quiz creation
• Article-based content generation
• Manual embeds

Then scale to:

• CMS placeholders
• API-powered workflows
• CRM and BI integrations

Whether you’re a small publisher looking to boost engagement, or a global brand managing multiple teams and regions, Riddle grows with you.

You can also try Riddle’s quiz maker free for 14 days – no credit card need and with all features unlocked, especially content automation ones like AI and our API.

Want a call with our interactive content experts? Always happy to have a chat – you can book a convenient time for your schedules here.

Ready to automate your content workflow?

Let’s make interactive content automation a seamless part of your publishing or marketing process.

• Start your free trial with Riddle
• Explore Riddle’s API and developer tools
• Learn how to connect Riddle to Looker Studio
• Contact our team if you want help setting up your content automation stack

Riddle handles the heavy automation lifting behind the scenes – so your team can stay focused on content, audience, and results.

Learn how to create a crossword puzzle with Riddle.com. Creating a crossword puzzle for your website is a fun activity and will also help you with reader engagement, plus increase the time your visitors spend on your website. Crossword puzzles will increase your revenue from ads and improve your search ranks as your users spend a lot of time solving them and often share their results – and your website – with their network.

Importance of interactive and engaging content

Getting readers to engage with your content is a key ranking factor for all search engines, which also affects your ranking in popular AI tools like ChatGPT, Claude, Gemini, or Perplexity. These tools also base their recommendations on search engine results from Google and Bing.

A crossword is consistently one of the most popular puzzle types. The New York Times website is famous for its New York Times Mini Crossword, which creates a crossword puzzle every day (a ‘quick bite’ 5×5 to 7×7 format) that is beautifully designed and not too hard to solve. By engaging readers in solving a crossword puzzle, you also get more attention for the ads on your page, which will increase your overall ad revenue.

Introducing Riddle: A high-end online crossword puzzle creator

The Riddle.com crossword builder allows you to make a crossword puzzle that works really well on mobile devices and desktop computers alike. The flexible grid gives you the option to create easy-to-solve small puzzles or very large, extensive crosswords that keep readers engaged for half an hour or more.

With the 14 day free unlimited free trial option, you can create and publish a crossword puzzle with Riddle for your website or app – with no credit card required. In fact, building a crossword with Riddle is probably more fun than solving it.

We consciously decided against an AI crossword puzzle generator as they are not very ‘pretty’, displaying mostly empty spaces. AI has not been able to solve the puzzle of creating a crossword like the NY Times Mini just yet.

True, you can create them with the help of AI as we outline below, but that’s not recommended. Fully AI-generated crosswords that fill a symmetrical grid aren’t possible yet (according to the best AI researchers).

Play a live crossword puzzle from Riddle

This crossword puzzle was created with Riddle.com. We left all the reveal and check options turned on to make it a little easier to solve this puzzle.

Step-by-Step Guide to Create a Crossword Puzzle with Riddle

The crossword puzzle is just one of the many mini game types available in all Riddle subscription plans.

1. Create a new Riddle and select “Mini Game -> Crossword”
2. Set the grid size from 5×5 all the way to 15×15 – Smaller grids seem easier to fill out at first, but you will find it easier to create a crossword with a bigger grid. Start with 7×7 or larger for your first crossword. Bigger grids give you more choices for words, especially if you combine them cleverly with blank spaces.
3. Pick the theme – the best crossword puzzles have a overarching theme. Select a theme and start adding words related to the theme. Especially the longer words should fit the theme. A theme also makes it easier for you to come up with words than to create something completely random.
4. Create a list of 15 to 20 words and add clues – Please avoid words shorter than three letters for your first word choice. You can use AI to find clues by prompting “I am creating a crossword puzzle, find a crossword-style clue for the word ‘TEAM”.
5. Drag your longest words into the grid first – Riddle will show you visual cues if the word placement works with all intersecting words or if there is a problem.
6. Aim for a high amount of ‘checked letters’ – A checked letter is a letter appearing both in a across and a down word. Focus on common letters for the intersections. Common letters in English are E, A, R, S, T, N, I, O.

How to find words for your crossword puzzle

The good old dictionary is still one of the best tools to find words. When looking for a letter word that starts with TE , you can go to T in your dictionary and go through all words with these starting letters to find a match.

Want to leverage AI?

• Try this prompt: “I am creating a crossword puzzle. Find words that match the pattern TE?L. Replace any variable letter with a “?” AI will give you a list of matching words.
• We have found all popular AI tools (ChatGPT, Google Gemini, Perplexity, Claude) to provide excellent results with this prompt.

If you end up with 2 or 3 letter combinations that result from other words crossing, you can either:

• Look these up in a dictionary
• Ask AI if it can give you a good definition of the respective letter combination.

For example, when building a crossword, I ended up with the letters “NR” – and I was stumped.

I ended up asking AI with the prompt:

“I am building a crossword puzzle and I am left with the letters “NR” for a word. What would be a possible explanation I could add for that? I know this is not a common word, so I am also looking for common abbreviations that have a meaning using these letters.”

Shorter prompts just asking for explanations for “NR” will often have the AI give you a lecture about good crossword design instead of providing the needed clues.

Hint: The best results (as of October 2025) come from Google Gemini. The other AI engines tend to come up with quite a few hallucinations and wrong explanations.

Tips for Designing a Beautiful Crossword Puzzle for All Devices

Most users will visit your website from a mobile device (60% of all traffic as of 2025). Any grid size larger than 9×9 will be too small to read and complete on a regular phone. The very popular New York Times Mini typically sticks to grid sizes of 5×5. This is a perfect size for a phone, but also very hard to create, as your choice of possible words is extremely limited.

A good approach when you set out to make a crossword puzzle?

Create a series of smaller grids for your daily crossword and then provide a large crossword for the weekend, where readers may have the time to solve the puzzle on a desktop browser. Riddle will automatically adjust the crossword display and font size for each device, so you don’t have to worry about creating multiple designs.

(Just keep in mind that grid sizes above 9×9 will result in very small and hard-to-read fonts on a phone.)

Benefits of Sharing and Embedding Crossword Puzzles on Website

Adding a crossword puzzle to your website is a fun way to turn visitors into active participants. Instead of just reading your content, they can play, think, and interact right on your page. Crosswords keep people on your site longer, increase engagement, and make your content feel more dynamic.

When you share them on social media or in newsletters, they become great conversation starters that attract new visitors. With Riddle.com, you can create and embed your puzzles in minutes, match the design to your brand, and give your audience something fun and memorable to enjoy. All social shares will lead straight back to your website.

Exploring Additional Features and Customization Options

As with any Riddle mini game, quiz or puzzle, you have a wide range of customization options to choose from. For the crossword, the key options are:

• Show rules
• Allow guess-checking
• Allow auto-checking of all letters
• Allowing answers to reveal, especially the options to enable checking and answer revealing, can make your crossword really easy or super hard to solve. We recommend auto-checking options to avoid frustrations unless you are using your crossword for a serious competition. With the ability to add pre- and post-roll ads from your ad server as well as ad banners below and above the crossword, Riddle offers a wide range of monetization options (our Business Plan is required to serve ads). You can also use the crossword puzzle as a lead generation engine by adding a lead form either before users start to play or after they finish (or give up) and promise to provide the solution to the game via email.

Conclusion and Encouragement for Creating Your Own Crossword Puzzle

Give the Riddle crossword maker a try. You will most likely find that creating a crossword is more fun than solving one. Whenever I finish creating a beautifully filled grid, I proudly share it with my network and my readers.

After you built your first crossword, you will have a lot of appreciation for crossword creators. These games are not easy to create but offer a great sense of achievement. You will also find your website visitors loving your game and spending 5 or 10 minutes on your website, which will lead to your page ranking higher on Google.

Market overview – all crossword puzzle makers compared

Global Crossword Puzzle Platform Market Overview for 2025

The market for digital crossword puzzle platforms is thriving worldwide. In 2025, the global crossword and puzzle market (including crosswords and other puzzles) is valued at roughly $3.02 billion, with continued growth driven by cultural engagement and digital innovation. 

Publishers, educators, and brands increasingly use online crosswords to engage audiences and build habit formation on their websites. Launching a web app that lets publishers create and embed crosswords means entering a competitive landscape with both B2B-focused providers (serving media outlets, businesses, and schools) and consumer-oriented tools.

Below, we survey major competitors, their offerings, and pricing models – with an emphasis on B2B services.

Enterprise and B2B-Focused Crossword Platforms

B2B crossword platforms are geared toward publishers, media companies, marketers, and educational institutions. These services often support high traffic, branding customization, and advanced features (analytics, multiplayer, etc.). Pricing is typically subscription-based, with tiers defined by usage (number of puzzles or plays) and enterprise support.

Riddle.com – Crosswords, mini-games, quizzes, polls and surveys

Riddle.com is a versatile multi-format platform that offers unlimited usage of all content formats for one monthly fee.

The Riddle crossword engine allows you to build crossword grids from 5×5 to 15×15 grid sizes with smart tools to help you with word placements.

The crosswords work cross-platform and are mobile-optimized. You can add pre- and post-roll content and also serve ads from any ad server above or below the crossword. Riddle also provides you with a flexible form builder to collect user data for lead generation, crossword raffles, and newsletter signups.

The benefit of using Riddle.com for creating crossword puzzles are the unlimited views and completions that are part of every Riddle plan. There is also no limit to how much content you can generate. Riddle content can be embedded via iframe and is optimized for mobile delivery. There is also an option to use Riddle content inside your native apps.

Pricing: Riddle has 4 pricing tiers that are all unlimited in terms of content, leads generated and usage. The main differentiator between the plans are styling options and advanced features like tracking, developer tools like API and JS events and connectivity to tools like Looker Studio for advanced analytics.

Riddle’s Essential Plan starts at $59 and allows you to create unlimited crossword puzzles. The Pro Plan starts at $119 and allows you to remove the Riddle branding. The Business Plan at $249 and the Enterprise Plan at $749 are targeting larger publishers and brands and come with a whole set of features that allow perfect styling with full CSS access, custom fonts, advanced connectivity and interoperability with your website and more.

Riddle is ISO 27001 certified, fully accessible and 100% GDPR compliant, which makes it a great choice for brands and publishers that need to follow current government regulations.

Competitive position: Riddle is a market leader in the interactive content market. With its previous focus on Quizzes, it is used on many leading publishers, sports and brand websites. Riddle’s recent addition of mini-games like Sudoku, Slot Machines, Wheel of Fortune and now Crosswords (in October 2025) will make it an easy choice for publishers who need more than just a crossword puzzle maker.

Riddle’s unlimited pricing and low entry level plans allow risk free usage, without any extra cost for successful crossword puzzles. Riddle also offers a risk-free 14 day trial that has all features unlocked.

Amuse Labs – PuzzleMe

Amuse Labs offers the popular PuzzleMe platform. PuzzleMe provides a robust toolkit: an online constructor for creating crosswords (and other puzzles like Sudoku, quizzes, etc.), easy embedding via iframe, and rich features such as multimedia clues, responsive design, multi-player mode, leaderboards, and analytics. Notably, PuzzleMe has an AI crossword generator to help create puzzles (e.g. generate clues from a topic or even auto-fill grids) and supports contest modes and custom theming. The layout of the AI generated cross words however are not great as too few words actually intersect.

Pricing: PuzzleMe operates using a freemium model.

A Personal plan is free for individual use (unlimited puzzles, embed allowed) but limited to 2,000 plays per month and no commercial license. For commercial use, the Professional plan costs $249/month (or $229/month billed annually) and includes a commercial license, priority support, contest/leaderboard features, and higher limits (up to 5,000 monthly game plays, 2 staff accounts, etc.).

PuzzleMe also offers an Enterprise tier starts at $500/month (usage-based pricing) with custom features, up to 5 staff users, on-demand play volume, white-label options, and an enterprise SLA. Wrapping things up, PuzzleMe’s pricing is primarily tiered by usage (number of puzzle plays/views per month) and feature set. All paid tiers allow unlimited puzzle creation; the limits apply to how many times users play the embeddable crossword. Amuse Labs also offers special pricing for small startups/teams on request .

Competitive position: PuzzleMe is a market leader in B2B crossword platforms, offering a polished solver interface. However, its usage based pricing makes it a very costly option for high traffic websites.

Arkadium (White-Label Games)

Arkadium is a long-established provider of digital games and puzzles to publishers. They have over 20 years in the industry, famously powering Microsoft’s Solitaire and supplying the daily crosswords for some of the world’s biggest publications.

Arkadium’s model is slightly different: instead of a self-serve puzzle creator, they offer a library of ready-made games (including crosswords, Sudoku, word searches, etc.) that publishers can license and embed as white-label content. Publishers using Arkadium typically get professionally made crossword content (e.g. daily puzzles from renowned constructors) delivered via Arkadium’s platform and customized to the publisher’s branding. Arkadium emphasizes its scale – providing over 1 billion hours of game engagement per year through its partners .

Pricing: Arkadium does not publicly list prices; deals are typically enterprise licenses or revenue-share agreements. Publishers can either license the crossword as a service (often ad-supported with Arkadium managing monetization) or pay for an ad-free white-label implementation. For example, Arkadium’s site mentions 300+ premium HTML5 games available for licensing, with customization to fit the client’s brand.

Pricing likely depends on the package (number of games, traffic volume, exclusivity of content, etc.) and is negotiated case-by-case. (One unrelated hint: Arkadium launched a consumer subscription Arkadium Advantage for $29.99/year, but for publishers the costs are much higher and bespoke.)

In short, Arkadium represents the syndication model – publishers pay for high-quality puzzle content plus a robust hosting platform, rather than creating puzzles themselves.

Competitive position: Arkadium is a major B2B competitor for engaging puzzles. Its strengths are the quality of content and its turnkey solution – a publisher can add a daily crossword or suite of games with minimal effort.

However, it’s less flexible for publishers who want to create custom puzzles in-house.

Newer self-serve tools (like Riddle) target those who have their own content or specific branding needs, whereas Arkadium serves those who want a proven plug-and-play game section on their site.

For a new web app entrant, Arkadium represents competition in terms of publisher budget: a client might choose to license puzzles from Arkadium versus using a new platform, especially if they lack a crossword constructor on staff.

Puzzel.org

Puzzel.org is an interactive content platform that allows users to create and embed various games, including crosswords. It’s a flexible, self-service tool popular among educators, trainers, and small businesses for embedding quizzes and puzzles.

For crosswords specifically, Puzzel.org provides an online crossword maker with customization options (colors, fonts, etc.) and HTML5 embed code. Besides crosswords, it supports many other puzzle types (word search, bingo, memory, etc.), making it a broad solution for gamified content .

Pricing: Puzzel.org operates on a freemium + subscription model, where usage limits are defined by “player sessions.” A free account allows up to 2 puzzles (activities) and 60 player sessions per month (i.e. 60 plays). To go beyond that, paid plans are available at accessible price points, especially for non-profits/education:

• Education/Non-profit: Teacher plan at $30/year for 600 sessions/month, Teacher Plus $50/year for 2,000 sessions, and School $125/year for 5,000 sessions (with up to 5 teacher sub-accounts). These low-cost plans make Puzzel popular in classrooms.
• Business: Subscriptions are also inexpensive: a Supporter plan is $100/year for 1,000 sessions/month, and an Ambassador plan is $200/year for 5,000 sessions/month  . (It appears one can increase the session quota beyond 5,000 – possibly by custom quote – as the website interface suggests adjustable options .) All paid plans include unlimited puzzle creation and full feature access (e.g. result tracking, embedding anywhere, etc.)  .

Importantly, a “player session” on Puzzel is counted per unique user per puzzle – if the same person plays a puzzle multiple times, it still counts once . This usage-based model means pricing scales with audience size.

Smaller publishers or blogs can pay just $100–$200 per year for a decent amount of plays, making Puzzel.org one of the more affordable B2B options for interactive crosswords. However, compared to Qzzr.com’s low price of $9 per month for up to 1,000 completions and Qzzr’s wider range of formats, Puzzle.org only comes in second as a choice for teachers and smaller publishers.

Competitive position: Puzzel.org’s strengths lie in cost-effectiveness and versatility. It’s a one-man project by a developer (Daan) but has gained global reach with localization in many languages . The platform might not have the enterprise polish or advanced analytics of PuzzleMe, but it covers the basics well: you can create good-looking crosswords, embed via iframe, and even leverage an AI “PuzzleGPT” generator for puzzles.

Given its low price, Puzzel is often the choice for small businesses or educators who need a few puzzles embedded without a large investment. For a new entrant, Puzzel.org represents competition on the lower-end of pricing – it sets an expectation that basic interactive crosswords can be very cheap (or free) up to a certain scale. Being a one man operation also carries a significant risk for publishers who might want to consider a more established competitor with a bigger staff and a global footprint.

Interacty

Interacty is a broader interactive content and gamification platform (founded in Europe) that includes a crossword puzzle builder as one of its product offerings. Aimed at marketing campaigns, media, and education, Interacty lets users create visually rich crosswords with custom designs, timers, leaderboards, and even the ability to export puzzles to printable PDFs.

It focuses on making puzzles engaging and on-brand: you can start from templates or scratch, style the crossword with your own background images, colors, and even incorporate lead-generation forms or competitions around the puzzle. Interacty essentially bundles crosswords into a suite of interactive widgets (quizzes, memory games, “spin the wheel,” etc.), and all can be embedded on websites or shared via link.

Pricing: Interacty uses a tiered subscription model with separate plans for individuals vs. business. Key plans (annual billing) are :

• Starter – $14/month (billed annually). Up to 1,000 views/month and 100 leads captured; includes all game types, basic stats, and a few premium templates .
• Basic – $29/month (annual) for 5,000 views/month, 1,000 leads, more templates .

For heavier use/business, the Pro plan is $85/month (annual) which allows 50,000 views/month, 10,000 leads, 5 team members, and other advanced features like white-label (remove Interacty branding), custom domain, Google Analytics integration, and priority support. (There is mention of a Pro+ or enterprise tier beyond Pro, though details weren’t fully visible – likely for even higher traffic and full white-label capabilities.) Interacty also offers a 7-day free trial (with Pro+ features enabled) so users can test all functionalities .

Interacty’s pricing is essentially based on monthly pageviews, and feature access. Unlike PuzzleMe or Puzzel.org, Interacty explicitly counts page loads rather than unique players – but the principle is similar: larger audience = higher tier. It does not limit the number of puzzles you can create, only how many times they are viewed/played per month across all your content.

Competitive position: Interacty competes by offering rich marketing features around puzzles. The ability to capture leads (emails from players), run contests, and integrate analytics appeals to businesses using puzzles for promotions or customer engagement.

It’s a B2B SaaS with a polished interface and has both educational and corporate clients. In the crossword space, Interacty might not have the crossword-specific pedigree of PuzzleMe (no famous crossword editors behind it), but it provides a solid, modern UI and gamification elements (timers, leaderboards, etc.) to make solving more fun.

For a publisher-focused app, Interacty is a competitor that positions crosswords as part of a larger interactive content strategy. Its pricing (Pro at $85/month for robust use) is expensive compared to Riddle’s $59 essential plan, especially if you factor in the view limit. A view based pricing is also very risky for publishers as they will end up paying for traffic to any web page that has an Interacty module embedded, regardless if the reader interacts with the game or not.

Other Notable B2B/Enterprise Options

• H5P (Open Source/Enterprise): H5P is an open-source framework for interactive HTML5 content. It includes a crossword content type, allowing creation of responsive crosswords with customizable look and even randomized letter arrangements. Organizations can use H5P for free by installing it on their site (e.g. as a plugin in WordPress or Moodle). H5P.com offers a paid hosted solution for enterprises or schools to create and embed H5P content without technical overhead . (H5P’s enterprise pricing is based on number of authors and learners rather than puzzle count; exact figures aren’t public on their site without contacting sales.) H5P’s crossword is fairly basic but appeals to educational publishers who want an in-house, privacy-compliant tool and have a skilled engineering team on staff who can set up H5P and maintain it.
• Syndicated Puzzle Providers: Aside from Arkadium, other syndicates like Andrews McMeel’s Universal Crossword or NY Times Games offer embeddable crossword content to publishers via licensing, but these are typically content deals (where the publisher gets a daily crossword feed) rather than tools to create custom puzzles. Prices vary widely; some smaller news sites simply embed free syndicated puzzles that come with advertising, while others pay for premium content. These providers are indirect competition, relevant if a publisher is deciding between “make our own crosswords” versus “license an existing popular crossword.”

Consumer and Educational Crossword Tools (B2C & SMB)

There is also a vibrant ecosystem of crossword creation tools for individuals, educators, and hobbyist constructors. These often overlap with B2B in functionality (you can embed puzzles from many of them), but their pricing and positioning target single users or small groups. Typically, these tools are lower cost (or free) and may not handle massive traffic or advanced branding needs, but they’re important competitors – a small publisher or independent blogger might choose one of these to embed puzzles instead of a pricier enterprise solution.

Qzzr.com – free crossword puzzle and quiz maker

Qzzr launched their free interactive content tools in September 2025. It offers a modern interface that provides a full-screen landing page experience and mobile-optimized embed code options. With many customization options and over 50 different formats its a viable competitor to the enterprise SaaS tools.

The crossword puzzle maker is part of the mini-games content format, which also offers Sudokus, a Wheel of Fortune, and a Slot machine. The Qzzr makers say that they plan to add more mini-games frequently. Qzzr was one of the first online quiz makers that recently relaunched under new ownership.

Pricing: Qzzr offers free use of all formats for up to 300 completions. While that sounds like a low number for bigger publishers, it will give smaller websites a few months of free usage, especially as only completed crosswords and quizzes are counted. Qzzr’s pricing beyond the free plan is extremely simple. You pay $9 for each pack of 1,000 monthly completions and you can cancel monthly.

Competitive position: If you don’t require unlimited completions as offered by players like Riddle.com, and if you are looking beyond just crosswords, Qzzr is the go to choice for serious hobbyist, educators, small publishers, coaches and consultants. No other tool provides such a rich feature set at $9 per month. If all you need is a crossword maker, also consider My Crossword Maker.

My Crossword Maker (Crossword Hobbyist)

My Crossword Maker (formerly Crossword Hobbyist) is a popular online crossword puzzle maker geared toward teachers, students, and puzzle enthusiasts. It provides a simple web-based interface to create custom crosswords with a variety of grid sizes and layouts. Users can print puzzles or allow them to be solved online. Importantly, puzzles can be embedded on your own site using a provided JavaScript snippet.

Pricing: My Crossword Maker is a subscription service with a very accessible price point: unlimited crossword creation costs $5 per month (or $4 per month if billed annually) . There’s a 30-day free trial, and no credit card is needed to try making printables/online puzzles. With a paid plan, users get unlimited puzzles and features like saving online, printing, and embedding. They also offer options to purchase individual crossword licenses for one-off events or to get a joint subscription bundled with their sister sites (a word search maker and worksheet maker) at a discount. For classroom usage, they even support collecting online student submissions for assigned crosswords .

There is no explicit limit on how many solvers can play an embedded puzzle; the model is that a single subscription covers your usage as a constructor, and puzzles you publish can be taken by unlimited users. In practice, since this service is designed for individual use, extremely high traffic might not be the norm (and if a site got tens of thousands of players, they might run into bandwidth issues). But formally, pricing is flat-rate per month for unlimited puzzles and plays, making it very budget-friendly.

Competitive position: My Crossword Maker is positioned as one of the best low-cost tools for making custom crosswords. Because of its affordability, a small publisher or a teacher might choose this over costlier solutions. The trade-off is that it’s a simpler, more barebones platform: it may not have the fancy interactive features or analytics that the enterprise solutions do. The embed functionality works but is essentially the same interface as on their site, with MyCrosswordMaker branding unless you arrange otherwise.

Overall, for individuals and small sites, this is a strong competitor (at just ~$5/month) offering essentially unlimited crosswords. If cost is a major concern but you need more than just crosswords, you should also check out Qzzr and their free plan for up to 300 completions.

Crossword Labs

Crossword Labs is a well-known, long-running website for generating crossword puzzles quickly and for free. Its appeal is the utter simplicity: you enter your words and clues, and it instantly makes a crossword that you can share with a URL, embed, or print. No registration is required and it’s completely free for basic use. There are no ads or watermarks on the output, which is quite generous for a free tool.

Key features of Crossword Labs include the ability to solve the puzzle interactively online, mobile-friendly display, one-click print/PDF export, and even export to formats like Word, PNG, or SVG for editing. Embedding is supported: after creating a puzzle, the site provides an HTML iframe code snippet to embed the crossword on any website. The embed is straightforward (a simple interactive grid), but not highly customizable – it’s a WYSIWYG solution .

Pricing: The core functionality is free. However, Crossword Labs offers an optional membership (paid account) for those who want extra features like privacy control. A one-time fee of $9.95 gives you a membership. Members can mark puzzles as hidden or private (so they won’t appear in public search results on the site) and can view answer keys of public puzzles.

Essentially, paying is only required if you need to keep puzzles secret or access answer keys easily – most casual users don’t need to pay. The creator explicitly states that “most people don’t buy one, because you can do basically everything without a membership (you’re welcome)”. There are no usage limits on free accounts: you can create unlimited puzzles, and any number of people can play them. Even commercial use is allowed; Crossword Labs confirms you can use puzzles for commercial purposes with no attribution required (though appreciated).

Competitive position: A small publisher could use Crossword Labs to create a quick interactive crossword and embed it at no cost. The downsides are that it’s a very basic platform – no fancy styling or advanced gameplay features, and no dedicated support beyond a FAQ. It would also be highly advisable to opt for the paid version to avoid having the crossword appear on other websites and create duplicate content (which is really bad for SEO). Also, the interactive solving interface is simple and functional but not as slick as newer platforms.

Crosshare

Crosshare is a newer entrant (launched around 2020) that has quickly become popular among the crossword constructor community. It’s a free, ad-free, and open-source platform for creating, sharing, and solving crosswords. Crosshare is community-driven: users (including many indie crossword makers) upload puzzles, and solvers can play them on the site or via an embedded viewer. It supports modern crossword features like puZ file import/export (for compatibility with other crossword software) and has a clean solving interface with timer, dark mode, etc.

For someone launching a puzzle on their own site, Crosshare offers embedding as well. In fact, Crosshare’s FAQ specifically addresses embedding: they encourage it and point out the advantages of their platform being open-source and free for this purpose . One can create a crossword on Crosshare and then use an embed code to place it on any webpage, similar to YouTube video embeds.

Pricing: Crosshare is completely free to use. The creator of Crosshare committed to keeping the site free and open-source, relying solely on donations from the community to cover maintenance. There are no premium tiers or charges for advanced features – everything (unlimited puzzles, unlimited plays) is available to all users. The project’s code is on GitHub, and enthusiasts can even contribute improvements or host their own instance if they wished.

Competitive position: Crosshare’s philosophy makes it a unique competitor: it essentially removes financial barriers and focuses on community and innovation. For example, Crosshare was known for hosting contests and featuring daily mini-puzzles, building a social aspect around crosswords. For a publisher, using Crosshare could be attractive because it’s free and one knows the platform is transparent (open-source code).

However, since it’s donation-supported, large organizations might be cautious about relying on it for high-traffic needs (no formal SLA or dedicated support team). Also, Crosshare is designed by and for crossword enthusiasts, so it might lack some business-oriented features (like branding customization or data analytics that publishers might want).

Nonetheless, it’s a strong competitor on the merit of cost (free) and has goodwill in the puzzling community. A tech-savvy publisher could integrate Crosshare puzzles and even customize the open-source code if needed.

Other Platforms and Alternatives

• Wordwall.net: A popular tool in education for creating interactive activities (including crosswords). Teachers can create a crossword with drag-and-drop ease and either share a link or embed it. Wordwall operates on a freemium model (limited free usage, then ~$6–$9/month for unlimited activities). It’s mostly B2C (teachers), but a small website could use it to embed learning games. The drawback for publishers is that Wordwall content carries Wordwall’s branding and is not designed for heavy traffic.
• Discovery Education Puzzlemaker: A classic free puzzle generator (by Discovery) that many teachers use to make printable crosswords. It recently added an online interactive option, but it’s very basic (no embedding, just a printout or image). It’s more of a legacy competitor for print crosswords rather than interactive web embeds.
• Custom Development: Some large publishers have in-house solutions – e.g., The New York Times has its proprietary crossword system (with paid subscriptions for users), and others use custom HTML5 games. While not “competition” in the sense of a service on the market, it’s worth noting that a potential publisher client might consider building their own crossword applet especially if they want a unique experience. This is more relevant for very large outlets with resources.

Conclusion and our thoughts on AI crossword puzzle makers

The crossword web app market is a mix of global players and niche solutions, serving everyone from major news publishers down to individual educators. Globally, interest in digital crosswords remains high as they drive engagement and even subscription revenue for publishers (e.g. NYT’s Games). For publishers, brands, sports teams and leagues, Riddle stands out with its no limit approach.

While many tools offer AI to create a crossword, you will find that there is no AI available yet, that can build a good crossword. On average an AI makes a crossword puzzle with close to 50% empty cells and very few words that actually cross. There are numerous university papers on the topic. Large language models (AI tools) are good crossword puzzle solvers. So if you get stuck on a crossword, check out these tools to cheat if that is your thing.

This is what a typical AI crossword puzzle looks like, created using the Amuse Labs AI crossword puzzle maker with a topic where the AI should be able to find plenty of words: “American History”

Summary

• Enterprise clients expect robust features (responsive design, multimedia, analytics, support) and are willing to pay for it – this is where PuzzleMe/Amuse Labs and Riddle currently dominate with a full-featured platform at professional pricing. Riddle’s long-standing service and no limit on views or completions appeals to those who want quality content delivered seamlessly .
• Smaller organizations or independent publishers have many affordable options like Qzzr.com (excellent value, usage-based pricing) or Interacty (integrated marketing features). These competitors cover the middle ground with moderate pricing and flexibility.
• Individuals and educators can essentially get by for free or at very low cost – from Crossword Labs’ free embedding to Crosshare’s open-source community approach, and low-cost subscriptions like Qzzr.com.
• Mix it up – create frequent crossword puzzles but also add mini-games like a Sudoku to your website for a greater variability of content.

FAQ

Good churn management often contributes more to a company’s growth than new customer acquisition. Churn refers to the loss of existing customers. If you succeed in retaining existing customers and increasing sales with them, revenue often grows more than it would through new customer acquisition.

We’ll also give you clear tips and suggested tools for churn management – including Riddle’s quiz maker for quick to create Net Promoter Survey and other audience measurement tools.

Definition: What is churn management?

Churn management refers to the attempt to avoid customer churn. This mainly affects industries in which customers are tied to a company for a certain period of time due to contractual obligations and could switch providers after that period has expired. This is especially relevant for all products sold by subscription, from cell phone contracts to software-as-a-service (SaaS) products on the internet.

Churn rate and churn score in churn management

What is a churn score?

The churn score indicates the likelihood of a customer leaving the company. Companies can identify at-risk customers and take targeted action by analyzing customer behavior and characteristics.

There is no general definition for the churn score, as it varies from product to product. The following data can be used for the calculation:

• How long has it been since the customer last used the product?
• How often does the customer use the most relevant product function?

Example:

A cell phone contract has unlimited call minutes, whose main advantage over the competition is the phone features.

Churn score for the last use: The score increases by 1 point every day the cell phone is not logged into the network.

Churn score for the last phone call: The score increases by 10 points for every day that the phone is not used.

A user who has not turned on their phone for 3 days and has not made a phone call in 10 days has a churn score of 3×1 + 10×10 = 103.

If you calculate the current churn score for all users, you can set thresholds for when users need to be actively addressed to prevent churn.

Churn score at Riddle

At Riddle, we calculate the churn score as follows:

Each customer is assigned a churn score, which indicates how likely the customer will cancel their subscription.

The deviation from the Riddle-wide average (= benchmark) is calculated for the following metrics to calculate the churn score. The metrics apply to the entire account (across all projects):

• Total Riddles created (weight: 10%)
• Riddles published in the last 30 days (weighting: 20%)
• Views in the last 30 days (weighting: 20%)
• Leads in the last 30 days (weighting: 10%)
• Number of places added (weighting: 10%)
• Days since the last login (weighting: 10%)
• Views of the cancellation page (weighting: 20% – can only count negatively)

The churn score and benchmark metrics are calculated daily.

The churn score ranges from -80% to 100%, with 100% being the highest number (highest churn probability)

How do you calculate the churn rate?

The churn rate indicates the percentage of customers who have left the company in a given period. It is calculated by dividing the number of lost customers by the total number of customers at the beginning of the period and multiplying it by 100.

Example:

At the beginning of the month, the company has 3,200 customers. Of these, 15 cancel their subscription. The churn rate is 15/3,200 * 100 = 0.469%. New customers are not included in the calculation, so the number of active customers at the end of the period is irrelevant to the churn rate.

Why is churn management critical?

Customer acquisition is often more expensive than customer retention. Effective churn management reduces costs, strengthens the company’s image, and promotes long-term customer relationships.

The effect that churn management has on sales is best seen in a calculation example.

A company that sells a subscription product for €10/month and currently has 5,000 customers suffers from a 5% churn rate. Every year, 5% of existing customers cancel their subscriptions.

If the company now manages to reduce the churn rate, this has the following effects:

1. Short term (1 year)

A 1% reduction in the churn rate increases annual revenue by approximately €6,000. Fewer customers churn, and thus, more paying subscribers are retained over the year.

2. Medium term (5 years)

The effect grows significantly over five years. Reducing the churn rate from 5% to 4% leads to additional revenue of approximately €25,000** over this period. If the churn rate is reduced to 3%, revenue increases by a further €26,000** to around €515,000**. The difference between a churn rate of 5% and 1% is already over €100,000 in additional revenue.

3. Long term (10 years)

The effect is even more significant over a period of 10 years. Reducing the churn rate from 5% to 4% means an additional revenue of almost €40,000. If the churn rate is further reduced to 3%, 2%, or even 1%, the cumulative revenue increases by over €180,000** as customers stay in the system longer and continue to pay.

Summary:

While the short-term impact is still relatively small, the effects add up considerably over several years. This shows that customer retention measures – whether through better support, valuable product updates, or an improved customer experience – can have an immense long-term effect on a company’s revenue.

Reasons for customer churn

Voluntary churn

Voluntary churn occurs when customers change providers of their own accord, for example, because of better offers from the competition or dissatisfaction with the current service. Regular customer satisfaction surveys can counteract voluntary churn.

A Net Promoter Score® (or NPS®) survey is best for this. A drop in the NPS value indicates increased customer dissatisfaction. The good news? Recognized early enough, you can actively counteract it and prevent voluntary churn.

Here’s a quick link to creating your own NPS with Riddle – try it for free for 14 days, all features unlocked and no credit card required.

Involuntary churn

Involuntary churn occurs when customers can no longer use the service due to circumstances beyond their control, such as financial difficulties or relocation. The most common reason for involuntary churn is expired or blocked credit cards. A good subscription billing tool can help here by notifying customers in good time when a credit card is about to expire.

Another common reason for involuntary churn is insufficient funds on the credit card. Many companies use credit cards with small limits or pre-paid cards for security reasons. In this case, the billing tool must be able to try debiting over a longer period of time repeatedly.

Areas of application for churn management

Software-as-a-Service (SaaS) companies

SaaS companies depend on customers taking out subscriptions and remaining customers for as long as possible. Acquiring a new customer often involves three to six months’ fees. Excessive churn is a major reason for SaaS companies failing.

E-commerce

In e-commerce, churn management is crucial to promoting customer loyalty and ensuring repeat purchases. Personalized offers and excellent customer service are key factors here. Churn is more challenging to measure in e-commerce than in SaaS companies because repeat purchases only occur at long intervals, depending on the product. 

Retail

Churn management also helps brick-and-mortar retailers retain regular customers. Loyalty programs and personalized customer contact play an important role. Churn in retail is almost only measurable with the help of loyalty programs since many customers in Germany still pay with cash, and a pure evaluation of credit card data to capture regularly buying customers is not meaningful enough. 

Publishers

Publishers use churn management to retain subscribers. They can strengthen customer loyalty with high-quality content and flexible subscription models. The New York Times is a prime example of perfect churn management. In addition to high-quality journalistic content, the NY Times focuses on minigames designed to keep players coming back to the site daily to avoid interrupting their game streaks. The full game features are reserved for subscribers. Riddle also offers minigames that can be used to increase customer loyalty.

Implement In-Product Churn Alerts

In-product churn alerts are automatic, real-time warnings that fire whenever customers’ usage patterns suggest they’re at risk of leaving. Think “weekly active minutes dropped 40%” or “health-score < 60.” The alert can surface inside the product (banner, toast, modal) or ping your team via Slack, email, or CRM so you can intervene before the user cancels.

How to set them up — 5 quick steps

1. Track the right signals

   Logins, core-feature usage, seat utilization, payment events, NPS, support tickets. Pipe them into your analytics or data warehouse.

2. Define a health score or simple thresholds

   Start simple: e.g., “no login in 14 days AND feature-X usage < 3 events”.

3. Configure the alert logic

   In your retention tool (or via a webhook), set a rule or predictive model that triggers when the risk threshold is crossed.

4. Deliver the alert where it matters

   In-app banner for users with a message that helps prevent churn by highlighting an overlooked feature or pointing out a recent success with the product. In addition, push a Slack/CRM notification for the Customer-Success Manager (CSM).

5. Automate the follow-up playbook

  Fire a reactivation email, open a CSM task, or offer concierge onboarding. Review results monthly and refine thresholds.

Example tool stack

• All-in-one customer success tools: Churnzero or Custify.
• Product Analytics: If you are looking for a tool, that can do more than Google Analytics, check out Mixpanel or Amplitude.
• Build your workflow with N8N or Make, using data from Analytics tools to trigger messages to Slack or Hubspot.

Advantages of churn management

Effective churn management leads to higher customer satisfaction, reduced revenue loss, and strengthens a company’s market position. A focus on churn reduction often has a more significant impact on long-term revenue growth than a focus on new customer acquisition.

Real world impact

After implementing our churn score measuring system, we set up a system to reach out to customers hitting a certain churn score and we also implemented product changes at Riddle to prevent churn.

The overall effect was a reduction in customer churn by 25% from 2024 to 2025 and a reduction in MRR churn by 12% (our MRR churn started off at a much lower number, which is why the reduction in MRR churn was lower than our total customer churn percentage reduction).

Churn management: Measures against customer churn

Net Promoter Score (NPS) as part of churn management

The Net Promoter Score measures the likelihood of customers recommending a company. A high NPS indicates satisfied customers, while a low value indicates a need for action. Regular NPS surveys help you promptly recognize changes in user satisfaction and take appropriate action.

Customer churn feedback

By gathering feedback from customers who have left, companies can gain valuable insights and adjust their strategies accordingly.

Frequently asked questions

Further reading

Wes Bush – The reasons customers churn

Nathan Latka – How to calculate churn rate – formula and examples

Trademark notice

Net Promoter^®, NPS^®, NPS Prism^®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score^SM and Net Promoter System^SM are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.

LinkedIn profiles are more than just digital CVs. They’re a space to showcase verified skills and achievements. One of the most effective ways to do this is by sharing digital badges – portable, verifiable credentials that prove someone has completed training, developed a skill, or passed an assessment.

Navigatr  is a UK-based platform that helps organizations issue secure, shareable digital badges. These badges can be earned through online learning activities, such as completing a quiz or participating in a learning pathway. Once issued, they can be added to a LinkedIn profile, CV, or email signature to make skills and achievements visible and trusted.

From quiz to shareable digital badge

Quizzes are one of the most effective ways to check knowledge and reinforce learning. That’s where Riddle.com comes in.

Riddle.com is a quiz maker that offers simple, GDPR-compliant tools to create interactive quizzes that engage learners and assess understanding. Thanks to a direct integration with Navigatr, organisations can now automatically issue a digital badge when someone completes a quiz, without needing any manual steps.

You can try a live example here:
https://quiz.navigatr.app/badge-school/badge-basics

It’s a smooth learner journey. Complete a quiz, earn a badge, and share it on LinkedIn in just a few clicks.

Why use Riddle.com + Navigatr integration?

Increase engagement through interactivity

Riddle.com quizzes encourage active participation instead of passive scrolling. Learners engage more deeply with content when they interact with it, which leads to better understanding and stronger outcomes.

Motivate learners with digital recognition

Earning a Navigatr badge after completing a quiz gives learners immediate, visible recognition. These badges can be shared on LinkedIn, added to CVs, or used in professional portfolios, making progress easy to showcase and celebrate.

Clearer learning paths and progress

Combining quizzes and badges creates a more structured and transparent learning experience. Learners can track their progress, see what they’ve achieved, and understand what comes next. This helps keep motivation high.

Streamlined assessment and feedback

Quizzes provide instant insight into what learners know and where they might need support. With the integration, successful completion triggers a badge automatically. This reinforces achievement and removes the admin overhead.

Strengthening your employer brand

When employees share their badges online, they promote your organisation’s investment in development. This enhances your brand, showcases your learning culture, and helps attract and retain talent.

Example use cases

Imagine your organisation delivers a short training session on data protection. Staff complete a quiz via Riddle.com to confirm understanding. Upon passing, they are instantly awarded a “Data Protection Expert” badge via Navigatr. They can then add this badge to their LinkedIn profile or digital portfolio.

This approach supports compliance, improves engagement, and increases the visibility of your brand.

About Navigatr

Navigatr is a leading platform for digital credentialing, trusted by educational institutions, employers, charities, and local authorities. It enables organisations to recognise learning, skills, and participation through secure, verifiable digital badges.

Key features include:

• AI-powered badge creation: The AI Badge Assistant helps users create high-quality badges with guided prompts and smart metadata suggestions.
• Skill-based learning paths: Build structured programmes that take learners from early exploration to leadership-level expertise.
• Secure, verifiable credentials: Badges are tamper-proof and easy to share online, helping to build trust and transparency.
• Flexible branding: Customise badge visuals to match your organisation’s identity and values.

How does the integration work?

Getting started is simple. You’ll need:

• A Navigatr account – register here
• A Riddle.com account – register for a free trial here

Both platforms offer a free trial, so you can try the integration before making a commitment.

Navigatr has published a full step-by-step guide to walk you through the setup. 

Conclusion

Bringing together Riddle.com’s interactive quizzes and Navigatr’s digital badging creates a seamless, automated way to assess learning and recognise achievement. It helps organisations engage learners, reward progress, and increase visibility both internally and on platforms like LinkedIn.

If you have never searched for pet supplies, Amazon knows that you most likely don’t own pets and will not serve any pet food on their homepage for you. This personalization goes mostly unnoticed, but it is a powerful sales driver for them.

Personalization is a bit more challenging if you don’t have a purchase history from your users. Using Riddle’s quiz maker to create quizzes and personality tests is a powerful way to learn more about your users’ preferences. The data you collect is zero-party, so you can freely use it for personalization.

Step 1? Include questions in your Riddles that unlock answers to the most useful personalization for your business. If you run a travel website, knowing if someone prefers vacations in the mountains is a powerful data point.

You can use our event system to push data from the Riddle iFrame to the surrounding website, where you can use that information to create custom content or set cookies. Check out this example where the answer option you choose changes the text in an advertising banner on the website. 

You can also use our event system to push data into Google Tag Manager, Google Analytics, or any other tracking tool with our custom event setup.

Here are four examples of how using our events can enhance your content: 

1. Dynamic banner updates based on quiz responses

When a user answers a quiz question, you can immediately adjust banner content based on their choice. For example, if a user on a travel site selects “mountains” over “beach” in a preferences quiz, a banner at the top of the page can display mountain vacation packages. This creates a seamless, personalized experience without having to refresh the page.

2. Setting cookies for future content personalization

By leveraging the onComplete event after a user completes a quiz, you can set a cookie reflecting their preferences, which can be referenced in future visits. For instance, a cooking blog might set a cookie if a user selects “vegetarian” in a dietary quiz. On subsequent visits, the site could prioritize showing vegetarian recipes, creating an ongoing personalized experience.

3. Content personalization with a Google Tag Manager integration

Pushing quiz data to Google Tag Manager allows you to create custom content or retargeting strategies within Google Analytics. For example, a quiz response indicating interest in outdoor activities could be used to prioritize similar content across the website for that user or to create a tailored ad audience, boosting conversion rates through targeted advertising.

4. Adaptive product recommendations in real time

Use Riddle’s onResponse event to instantly modify product recommendations on your page based on quiz answers. For instance, on an e-commerce fashion site, if a user selects “casual” over “formal” style in a quiz, the product carousel can dynamically switch to show casual clothing items. This allows you to align product suggestions with the user’s preferences, increasing the likelihood of conversion.

Conclusion

Quizzes are one of the best sources of zero-party data. Quiz-takers usually answer questions honestly and out of personal interest, making them a perfect data source for personalization. Using Riddle’s JavaScript events, you can personalize your content in real-time or store personalization information in a cookie for ongoing use. Integrating this data into your website experience using Riddle events transforms generic content into a customized journey, increasing user engagement, driving conversions, and fostering long-term loyalty.

Whether you’re adjusting banners, tailoring product recommendations, or setting cookies for future personalization, Riddle events open endless possibilities to make each user interaction meaningful and relevant. Start experimenting with Riddle’s event system to see how personalized content can elevate your site experience and keep users returning for more.

Further reading

Adobe highlights that personalized content is crucial for attracting and retaining customers. 

Zendesk outlines the critical role of personalization in enhancing customer experiences and satisfaction.

Creating a poll with a quiz maker like Riddle is straightforward and efficient, enabling you to connect with your audience in under two minutes.

Why online polls work

Online polls leverage basic psychology principles. When you ask for someone’s opinion, it’s flattering. Suddenly, a casual browsing experience turns into an interactive one and does more than just engage. It changes the nature of the user’s relationship with your site. By providing feedback, they feel like they are part of the conversation, establishing an emotional connection with the content.

This leads to three significant benefits:

• Increased time on site: Engaged users stay up to 34% longer on your site.
• Enhanced sharing: Users who participate in polls are 21% more likely to share your content.
• Higher return rates: Users often return to see how others voted, fostering repeat visits.

Best practices for creating effective polls

1. Avoid over asking

Balance is crucial when incorporating polls into your content. Too few questions can mean missed engagement opportunities, while too many can overwhelm your audience. Aim for the perfect middle to maximize attention spans and interest.

2. Limit poll choices

Keep your poll choices concise. Psychology professor Barry Schwartz pointed out in his book The Paradox of Choice that people like choices, but not too many. An overload of options can overwhelm users and lead to decision paralysis. The ideal range is two to four options to maximize participation without causing stress.

You could also think more outside the box and use reaction polls instead of standard multiple-choice questions. 

3. Delay showing the final online poll results

Humans are inherently curious, and they want to see the results immediately after voting. However, delaying the final results can be advantageous. Depending on your use case, announcing that results will be shared in a few days could encourage more participation. When outcomes are uncertain, users are more likely to invite others to vote, increasing viral sharing. Moreover, this delay gives you additional content to share:

1. Initial post: the original story and poll
2. Reminder post: encouragement to vote
3. Follow-up post: results and analysis, e.g., “With 76% of the vote, our community picked “The Joshua Tree” as U2’s best album!”

Quick win: Add a reaction poll block

Any kind of interaction that users have with your created content can be referred to as content engagement. To understand your audience better, you need to know exactly how your content is perceived by them. Merely creating good content is never sufficient. What your content needs is to resonate deeply with your audience so that they engage with it, share it with friends, and ideally leave their email address so they can come back for more. 

Add the reaction poll, which comes in the form of a slider, to every one of your articles. You can then ask your readers if your content piece changed their opinion or how they feel about the topic you covered. Voting is quick, easy, and visually appealing – with up to 40% of people participating. 

You can either leave it at that or ask for further information with different form blocks. You might want to find out how old your audience is, what gender they are, or where they live, for example. All this data can be made compulsory or optional for your audience. 

The benefits are twofold. Whilst you gather demographic data for improving and adapting future content, your audience engages actively with your site. This sense of connection to your topic and your company is elevated, leading to much higher share rates among their friends and other social circles. 

Benefits of using reaction polls at a glance

• Real-time audience feedback Your readers can see see who voted for what, clearly and transparently. 
• Increased engagement and interactionEasy to use and visually appealing, polls increase engagement and interaction among the audience. 
• Insights into audience preferences and opinionsBy getting audience data and reactions you can exactly figure out what their preferences and opinions are about your content. 
• Improvement in content strategy based on dataBased on the gathered data you can implement changes in your content strategy and therefore improve upon it.

Best practices for effective reaction polls

• Create simple, clear, and concise questions.
• Add form blocks if you want to collect user demographics. 
• Mix and match with other poll blocks if you want to extend your questions beyond the reaction slider. 
• Analyze results to refine your content and overall strategy. 

How to get repeat visitors with an online poll sequence

Having people visit your website once is only half the battle. Your next challenge is to get them to return, i.e., turn them into repeat visitors. That’s where Riddle.com comes in. You can use our quiz maker to create an online poll sequence quickly. Publish it daily and encourage your audience to vote each round to help pick the winner.

Online polls can leverage the psychology of curiosity, reciprocity, and social proof. They can foster real-time interaction, amplify content, and inform data-driven decisions. Therefore, they have emerged as powerful tools for brands to engage their audience and gain valuable insights. All of this, in turn, results in repeat visitors to your website.

Understanding the value of repeat visitors

• Why repeat visitors matter
  • It increases trust and loyalty.
  • Higher conversion rates compared to first-time visitors.
  • Potential for word-of-mouth marketing.
• Challenges in retaining visitors
  • Overcoming the short attention span of online users.
  • The importance of fresh and engaging content.

As mentioned above, repeat visitors to your website are bound to result in added benefits. However, considering the challenges here, you should always aim to create fresh and engaging content regularly to provide something new and interesting to the users. 

Let us take the example of how BBC used Riddle.com to power one of their online poll sequences.

How BBC used Riddle.com to power their poll sequence

The BBC did this for 2018’s World Cup – using Riddle’s surveys to power their very clever “World Cup of Kits” online poll sequence.

Running every few hours, this all-day event had voters pick the winners between classic soccer uniform face-offs.

The first round showed 16 pairings, such as Brazil ’70 vs. USA ’94. The BBC then quickly made a duplicate survey showing the eight winners. The next rounds showed four and two face-offs until the BBC audience arrived at the overall winner.

Creating your online poll sequence

Now that you know why you should create an online poll sequence – here’s what you should do, step by step:

• Pick a subject – Choose something that arouses strong emotions across your audience. For example, a marketing community might get people to “Vote for your favorite commercial of all time!” – while a book publisher could challenge their readers, “Which was the best Harry Potter book – EVER?”.
• Decide on your online poll format – between surveys, ranked lists, or opinion polls.
  • Multi polls (single/multiple questions, single vote – unlimited options):
    Your audience will pick their favorite choice for a single question with any number of choices. We recommend 4-6 options per poll for the most engagement.
  • Upvote lists (single question, multiple votes – unlimited options):
    People can upvote their top X favorite choices to a question.
  • Surveys (multiple questions, multiple votes – unlimited options):
    The most flexible choice is to ask any number of questions with each round. You can also give each question a single answer or multiple choice. It also includes a customizable ‘thank you’ page – which lets you remind each voter about the upcoming next round.
• Hide vote counts – We recommend turning off the vote counter for each poll or ranked list for your audience in the More+ tab. Instead of immediately showing the outcome, build suspense – and make each user return when you announce that round results on social media, etc. Our surveys already don’t display the results after each vote – so you’re all set.
• Add a lead form – Use this online poll sequence as an opportunity to grow your marketing list. Include an optional form using our lead generation form builder asking for each user’s email address, and then send out each round’s results – with a link to the next round.
• Publish your online poll sequence – Now that you’ve created round 1, put your quiz on any page or post with the Riddle embed code. Be clear about when each round ends – and when the next round will be published.
• Spread the word on social media – We recommend giving your audience advance notice about the contest and making a big fuss on your site and social media when you launch it. Don’t forget to constantly update your social media feeds with funny comments/shares about the contest.

Once you get the results from your first round’s poll or survey, you must make the next round. Riddle quiz-makers’ ‘duplicate’ option makes this easy.

Bonus: Creative topics for an online poll sequence

Entertainment and Pop Culture

• Favorite Movie of All Time: Ask participants to vote for their all-time favorite film or a specific genre.
• Best TV Show Finale: Poll your audience on which TV show had the best ending.
• Iconic Music Albums: Have users choose their favorite album from a list of classics.

Food and Drink

• Ultimate Pizza Topping: Let participants vote on the best pizza topping combination.
• Best Dessert: Ask your audience to pick their favorite dessert from a selection.
• Favorite Coffee Order: Poll users on their preferred coffee drink.

Lifestyle and Preferences

• Dream Vacation Destination: Engage your audience by asking where they would love to travel.
• Best Workout Routine: Poll participants on their favorite exercise or fitness class type.
• Ideal Weekend Activity: Ask users how they prefer to spend their weekends.

Technology and Gadgets

• Favorite Smartphone Brand: Poll your audience on their preferred smartphone manufacturer.
• Best Gaming Console: Engage gamers by asking them to vote for their favorite gaming system.
• Most Useful App: Ask users to select the most indispensable app.

Social Issues and Trends

• Most Important Social Issue: Poll your audience on what they believe is the most pressing social issue today.
• Sustainable Practices: Ask participants which eco-friendly habit they practice most.
• Future of Work: Engage users by asking about their preferred work environment (remote, hybrid, or in-office).

Fun and Quirky

• Choose Your Superpower: Let users vote on which superpower they prefer.
• Favorite Childhood Game: Poll your audience on their favorite game from childhood.
• Best Ice Cream Flavor: Engage participants by asking them to choose their favorite ice cream flavor.

Conclusion

Understanding audience engagement is crucial for creating content that resonates deeply and encourages interaction. Reaction polls are just one way to gauge audience perceptions. By embedding quick, visually appealing polls such as those you can create on Riddle.com in articles, you not only increase engagement, with up to 40% participation, but also gather valuable demographic data. These statistical insights help content creators refine their strategies based on real-time feedback. 

By using reaction polls, creators can enhance audience interaction, gain detailed feedback, and continuously improve their content to better meet audience needs. Click here to learn more about Riddle polls and the various options for customization.

Further reading

Choice overload in the field of consumer psychology

Choice Hacking by Jen Clinehens

The Paradox of Choice by Barry Schwartz

Building poll sequences – best practices guide